Increase Custom Wheel Sales With Wheels Visualizer

You may consider the following tips to increase custom wheel sales, also consider Wheels Visualizer for your custom wheel sales boost tool!

A sizable portion of the US automotive business is the custom wheel market. The global automotive aftermarket was estimated to be worth USD 378.4 billion in 2019 and is projected to increase at a compound annual growth rate (CAGR) of 4.0% from 2020 to 2027, according to a market research report by Grand View Research released in 2020.

In the USA, custom wheels are a well-liked aftermarket accessory for automobiles, and there are numerous businesses that focus on marketing and mounting custom wheels. The custom wheel market is difficult to quantify, but according to a SEMA (Specialty Equipment Market Association) report from 2019, wheels and tires were the second-most popular aftermarket upgrade category, with 31% of vehicle owners making that purchase.

Additionally, the report calculated that in 2018, sales of wheels and tires totaled $4.1 billion, or about 10% of the entire specialty equipment industry in the USA. This suggests that the custom wheel market in the USA is a sizable and expanding sector of the economy, with a sizable number of customers interested in enhancing the look and performance of their vehicles with custom rims.

Tips to Increase Custom Wheel Sales

If you know how to market your custom wheels well, selling them can be a very lucrative company. The following actions can be taken to market bespoke wheels:

1. Determine your intended audience: Identify your prospective clients. Are you aiming your marketing at auto enthusiasts, race fans, or regular vehicle owners? Your marketing efforts will be more effective if you are aware of your target demographic.
2. Establish an online presence: Create a website to display your custom rims and offer product details. Utilize social media channels to market your company and interact with prospective clients.
3. Participate in auto shows and events: Set up a booth to promote your goods and network with prospective customers. You’ll have a chance to advertise your vehicles and inform people of their advantages.
4. Form a partnership: with local car repair shops and mechanics who might be interested in offering their clients your custom wheels. To entice them to promote your goods, give them rewards and discounts.
5. Provide choices for customization: Give your customers a range of customization choices so they can give their vehicles their own special look. Customized sizes, finishes, and hues are examples of this.
6. Deliver outstanding customer service: Deliver outstanding customer service to make sure your clients are happy with their purchases. This will promote customer loyalty and effective word-of-mouth promotion.

You can successfully market and increase custom wheel sales to your target market by following these steps, which will also help you expand your company.

How To Increase Custom Wheel Sales?

To increase custom wheel sales smoothly and effectively, it’s critical to lower sales friction. The following actions can be taken to lessen sales resistance when marketing custom wheels:

1. Make the purchasing process easier for customers: Make the purchasing process as easy as feasible for your customers. On your website, give visitors clear and concise details about your goods, costs, and shipping choices. Use approachable language and design to lead consumers through the purchasing process.
2. Provide flexible payment options: Provide a variety of payment methods to accommodate various customer preferences. Credit card payments, PayPal, and other internet payment options fall under this category.
3. Offer transparent pricing: Be upfront with your pricing and prevent any additional costs or fees. To prevent misunderstandings, make sure the cost information is precise and simple to comprehend.
4. Ensure precise fitment: Provide precise fitment details so that your clients can buy the appropriate wheels for their vehicles. This may entail offering a fitment chart, verifying the vehicle information provided by the customer, or giving customers the option to submit their vehicle information.
5. Provide client service: Provide top-notch customer service to assist clients with any queries or problems they may encounter. This may entail providing phone or live-chat support, quickly answering client questions, and outlining a clear return and exchange policy.

By following these steps, you can lessen sales friction and streamline and streamline the custom wheel sales process, increasing customer happiness and revenue.

Step Into Customer’s Mind

When a customer thinks about buying custom wheels, it’s crucial to picture how the wheels appear on the car. You can use the following steps to help your customers decide their best custom wheels:

1. Use Wheels Visualizer: Wheels Visualizer lets customers see how various wheels appear on their cars. Customers simply choose their vehicle’s year, make, model, and options. Then the vehicle will pop up on the screen with finish color and wheel selections that the user can try as much as they want before requesting a quote.
2. Use a photo-editing program: To add the custom rims to a picture of a customer’s car, use a program like Photoshop. This can help your customers get a decent idea of how the wheels will appear before making a purchase.
3. Examine internet images: Find comparable vehicles with the same make and model as the customer’s car to see how custom wheels appear on them. This can help your customer get a decent idea of what sizes and styles go well with your car.
4. Speak with an expert: Speak with an expert in the automobile sector, such as a mechanic or a retailer of custom wheels. They can offer professional guidance on what sizes and styles will complement your car and can show you samples in order to facilitate your decision-making.

By employing these techniques, customers can picture how custom wheels will appear on their cars and we hope you can increase custom wheel sales using those tools.

Type of Custom Wheels

There are many types of custom wheels available, and popularity can vary depending on the trends and preferences of the market. However, here are some of the most popular types of custom wheels:

1. Alloy Wheels: Alloy wheels are popular due to their lightweight and durable construction, as well as their stylish designs. They are available in a variety of finishes, such as polished, painted, and chrome.
2. Forged Wheels: Forged wheels are popular due to their strength and durability. They are made from a single piece of aluminum that is heated and pressed into shape, making them more resistant to impact and stress.
3. Spoke Wheels: Spoke wheels have a classic and timeless design that is popular with many car enthusiasts. They are available in different spoke designs, such as mesh, twisted, or multi-spoke, and can be finished in different colors or polished.
4. Concave Wheels: Concave wheels have a unique and aggressive appearance, with a curved and recessed center that creates a deep dish look. They are popular with sports car and luxury car owners.
5. Black Wheels: Black wheels are popular due to their sleek and modern appearance. They are available in a variety of finishes, such as matte, gloss, or satin, and can be paired with different colors and finishes for a customized look.

Overall, the popularity of custom wheels can vary depending on personal preferences and trends in the market, but these are some of the most commonly sought-after styles.

Do you want a great tool to increase custom wheel sales?  Contact Wheels Visualizer or call Susan (318) 294-9355 or Harold (469) 536-8478.